How Pinterest Will Help Grow Your Business
Pinterest is an excellent tool to increase traffic to your website, blog, you tube channel or social media page. It is absolutely free to sign up and there are no limitations to the number of boards you can make in the free version. Pinterest is the third most used Social Media platform by US Adults after Facebook and YouTube. When you create an enticing pin that attracts people and they click on it, they are taken straight to your website or blog post where they can learn more about your business, read your latest blog post or watch a youtube video YOU created! Keep reading to learn how Pinterest can help you!
Build your Following
Pinterest can be a powerful tool to grow your business, but you need to build your following first. Here are some things you should do to gain followers on Pinterest:
Follow users and boards that are relevant to your business
Follow competitors and influencers in your industry
Follow your customers
Follow back users who follow you
To make this process easier for yourself, use pin scheduling tools like Tailwind or BoardBooster. These tools will also schedule pins for optimal times of the day so that more people see them. You'll also want to use tools like PinGroupie to help you find relevant boards and popular users to follow.
Pin often
Pin often.
You should be pinning your content on Pinterest often. How often? It depends on how many followers you have, how often you create new content, and how much time you have to spend on Pinterest.
If you have 100 or fewer followers, pin between 5-15 times per day.
If you have 100-500 followers, pin between 15-30 times per day.
If you have 500+ followers, pin at least 30 times per day.
Use Rich Pins
Rich pins provide more information about your business to the consumer, so they are more inclined to visit your website. Rich pins can be used for products, articles, recipes, apps and movies or places that you have pinned on Pinterest. The benefit of rich pins is that they are dynamic and offer extra information directly from your website. They give viewers all the information they need to know right on the pin itself in an attractive way which is easier than clicking through or even reading a long description. Rich pins are free but you must apply separately for each type of rich pin as well as having them approved by Pinterest once applied for, so make sure you have done this before starting any sort of marketing campaign with them.
Follow Pinterest Best Practices
Since Pinterest is a visual platform, you'll want to make sure your images are high quality. The image file names should also be clear and descriptive so they're easy to find when people are searching.
It's also important that all of your images link back to your website (or wherever you're directing them) so that users can easily purchase or learn more about what's in the picture. This will help you generate traffic from Pinterest back to your site, which is key for growing your business!
You should use keywords in the description for each pin since search is a huge part of how people find things on Pinterest. Joining Group Boards relevant to your target audience is another good way to get yourself in front of the right audience and increase traffic back to your site!
Increase Website Traffic & Grow your Following
Pinterest is not a social network. It's a search engine.
Users on Pinterest are actively looking for products, services and ways to spend money. They have trust in content that they find on Pinterest, which makes them more likely to share what they find with their friends and family.
Pinterest users also have higher-than-average incomes. These are people who aren't afraid to make purchases based on the content they see on your boards and Pins.
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